Tupperware's New Social Media Campaign

Network company Tupperware has launched its "Chain of Confidence" facebook and social media campaign.  The company will donate $1 for every "like" to the Boys and Girls Clubs of America.  This is a very clever marketing campaign, and Tupperware has selected Kelly Clarkson to headline the kickoff concert May 25 in New York.  More here: http://www.miamiherald.com/2011/05/12/2213615/tupperware-brands-launches-chain.html