Social-Network Marketing at Morgan Stanley

Morgan Stanley will let its financial advisers share ideas and market themselves to their clients through social networking sites like Twitter and LinkedIn.  600 reps will begin the experiment in late June.  If that goes well, it will be rolled out the the company's 17,800 reps by the end of the year.  The network marketing industry has been one of the pioneers of using social media for business.  Financial advising is another industry built upon relationships, so we'll see what can be learned from this new shift.  More here: http://www.reuters.com/article/2011/05/25/uk-morganstanley-socialmedia-idUSLNE74O07I20110525